- Cake Group announces more layoffs amid financial struggles
- Crypto winter slashes company’s revenue by 6x in 2023
- Recent founders’ feud compounds challenges for Singapore-based crypto platform
Bittersweet Restructuring
Singapore-based crypto platform Cake Group is preparing for another round of layoffs and company-wide restructuring.
CEO Julian Hosp confirmed the job cuts in a recent YouTube video, following a company town hall meeting on August 16.
This move echoes the firm’s November 2023 decision to trim its headcount by 30%, though the exact number of affected staff remains undisclosed.
From Sugar High to Crypto Crash
Cake Group’s financial rollercoaster ride reflects the volatile crypto market. After a staggering 400x increase in net income from 2021 to 2022, the company’s fortunes soured during the crypto winter.
Revenue plummeted by over 6x in 2023, hitting $30.1 million. Despite a net profit of $30.5 million, thanks to a mysterious $135 million debt forgiveness, the company recorded an alarming $26.4 million operating loss—a tenfold jump from the previous year.
Founders’ Feud Fallout
The layoffs come in the wake of a resolved conflict between co-founders Julian Hosp and U-Zyn Chua. Following disagreements over the previous job cuts, Chua filed a winding-up application in December 2023, which was dismissed in April 2024.
Hosp subsequently bought out Chua’s shares but claims the legal battle significantly damaged the company’s reputation and customer base.
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