- Twitch launches 60-second video stories.
- Feature competes directly with Instagram for streamer content.
- Web accessibility aims to boost engagement across platforms.
Lights, camera, Twitch!
Twitch is expanding its storytelling arsenal by introducing 60-second video stories. This new feature allows streamers to film short clips directly in the Twitch mobile app or upload videos from their camera roll.
The move aims to keep creators engaged on the platform even when they’re away from their streaming setups, potentially challenging Instagram’s dominance in short-form, behind-the-scenes content.
The video stories feature isn’t just about sharing snippets of daily life. Twitch has built in interactive elements, enabling streamers to pose questions, conduct polls, and give shout-outs to new subscribers using @mentions.
Web-wide reach
Creators can also use these stories to share stream highlights, promote upcoming events, or notify followers about schedule changes.
In a strategic move, Twitch is making all stories – including the new video format – accessible via the web app.
This decision caters to the platform’s core audience, who primarily engage via desktop.
By bringing stories to where viewers already spend most of their Twitch time, the company hopes to create a more cohesive and engaging experience across devices.
