Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
– Headed Product Strategy at WeWork
– Been an advisor to Reddit
– Founded a startup, Islands, which was sold to WeWork
– Founded 5by, which was sold to StumbleUpon
Someone will make $10M in 2024 with this exact playbook building cash-flowing internet businesses
The playbook they’ll use (save this):
1) Find underserved niche
I use tools like Etsyhunt, Google Trends, TikTok Creative Center, Redditlist, etc to do that. These spy tools are critical intel.
This is the find your “that’s too small of a niche” phase.
2) Build audience and community to drive growth
Design a content engine so good it’s your pride and joy.
This is the “put billboards on the internet” phase
3) Build a product (SaaS, software, agency, paid community, newsletter etc) with a beautiful brand
The impact of design is serious. I use @DispatchDesign for my new ideas.
This is the “put buy buttons on the internet phase”
4) Use AI agents and global workforce to fulfill product
AI agents or “artificial employees” as I call them aren’t prime time yet. But they’ll be able to
This is the operational excellence phase
5) Hire operator and find start with step 1 again
Hire from within your community ideally. They’ll get your niche better than an
outsider.
This is the “scale me out of a job please” phase.
Usually, your business needs to be doing $100k+ profit per year to hire yourself out. Most people do all 5 steps at once.
Being very careful to do one at a time is the key. 250,000+ people were laid off in 2023.
Anyone can build one of these businesses as a side project. I started my holding company as a side project 3+ years ago.
Now, we run 6 companies and I turned down multiple 8 figures offers to buy my holdco.
In 2024, we’ll do mid 7 figures of profit.
This is multipreneurship.
Multiple teams, multiple operators, multiple P&Ls.
The future of entrepreneurship is multipreneurship.
Save these 5 steps so you have them when you need it.
Sharing this playbook in case it’s helpful to someone.
Enjoy! If this thread fired you up, you’ll want more of this.
Follow me @gregisenberg for more
Go get ’em my multipreneurs….
Check out the original tweet here
