- WhatsApp targets Middle America.
- New TV ads feature “Modern Family” cast.
- US growth exceeds 10% year-over-year.
Meta’s messaging giant targets new demographics
In a strategic move to expand its user base, WhatsApp has launched a series of television advertisements featuring the cast of “Modern Family.”
These commercials, airing on platforms like Hulu, showcase WhatsApp’s cross-platform messaging capabilities, highlighting its ability to bridge the gap between iPhone and Android users.
Goodbye, blue bubbles
The ads represent a shift from WhatsApp’s previous focus on privacy features. Instead, they emphasize the app’s basic functionality and ease of use.
This approach, coupled with the choice of a widely popular sitcom cast, signals WhatsApp’s intention to appeal to a broader, potentially older demographic in middle America.
Carl Woog, WhatsApp’s communications lead, confirmed the company’s focus on expanding its presence in the US market, particularly among users over 35.
He revealed that WhatsApp’s year-over-year growth rate in the US currently exceeds 10%, indicating promising traction in this new strategy.
