- Streaming execs foresee a return to TV’s ad-supported roots for profitability.
- Mass-appeal content will dominate, but groundbreaking shows remain vital.
- Survival requires sports, bundling, mergers, and 200M+ subscribers.
Ads, prices, and prestige
In a recent interview conducted by The New York Times, top executives from Netflix, Amazon’s Prime Video, and IAC shared their insights on the future of streaming.
They anticipate a shift towards profitability, which will involve more ads, higher prices for ad-free tiers, and fewer prestige TV projects.
Advertisers’ preference for mass-appeal content may influence the types of movies and shows produced, resembling the era of ad-supported network TV.
The streaming survival kit for the brave
However, executives maintain they will continue to seek groundbreaking content that generates buzz and subscriber loyalty.
The executives also predict increased investment in live sports, more bundling of services, and potential shutdowns or mergers of existing platforms.
They believe a minimum of 200 million subscribers is necessary to remain competitive in the streaming landscape.
