- Amazon expands AI listing tools to European sellers.
- Over 30,000 merchants already using the technology.
- EU regulators scrutinize data privacy and algorithmic transparency concerns.
Alexa, list my product!
Amazon is rolling out its generative AI listing tools to sellers in France, Germany, Italy, Spain, and the U.K.
This game-changing tech allows merchants to create product descriptions, titles, and details automatically.
Sellers can even enhance existing listings by filling in missing information. The launch comes nine months after Amazon’s initial announcement, expanding beyond its U.S. roots.
30,000 sellers can’t be wrong
Since its quiet U.K. launch earlier this month, over 30,000 sellers have embraced Amazon’s AI-powered listing tools.
The process is simple: enter keywords or upload a product image, and voilà – a complete listing appears.
However, Amazon wisely recommends thorough review to avoid any AI-generated mishaps.
EU regulators enter the chat
Amazon’s European AI expansion raises questions about data privacy and algorithmic transparency.
The tech giant must navigate GDPR and the Digital Services Act, especially given its designation a Very Large Online Platform. Past run-ins with EU regulators over merchant data usage add another layer of scrutiny.
Amazon remains tight-lipped about its AI training data sources, leaving industry watchers eager for more details.
