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Reading: Hip-Hop’s New Frontline: When Rap Battles Go Viral
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Culture

Hip-Hop’s New Frontline: When Rap Battles Go Viral

Rary Maharani
Last updated: May 13, 2024 1:32 am
Rary Maharani
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1 Min Read
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  • Kendrick Lamar emerges victorious in lightning-fast, against Drake aided by streaming.
  • Deepfakes, AI vocals amplify hostilities amidst fan frenzy and viral memes.
  • Feud reignites debates around AI’s creative role.

Contents
When rap ballistics meet cyber logisticsNext diss, AI assist?

When rap ballistics meet cyber logistics

Kendrick Lamar emerged victorious in an engrossing, tech-fueled rap feud against Drake.

The rivalry detonated when Lamar rejected J. Cole’s assertion of a “Big Three” in rap, igniting a firestorm of diss tracks and sparking wider rap world allegiances.

The battle raged at lightning speed, aided by streaming’s instantaneous reach. Lamar’s searing rebuttals materialized within minutes, unimaginable pre-internet.

Deepfakes, AI vocals, and virtual vandalism amplified hostilities. Even Tupac’s digitally reanimated voice made a controversial cameo in Drake’s disses.

Next diss, AI assist?

As every play equaled a “vote,” rappers capitalized on the viral moment. Reaction videos proliferated as pundits raced to scrutinize each fresh salvo.

Memes and campaigns further stoked fan fervour, exemplifying music’s digitally-charged evolution.

The feud reignited debates around AI’s role, exposing consent conundrums. Some hail AI’s creative potential; others fear it could replace human artistry.

But one thing’s clear – technology’s disrupting rap battles, accelerating pace while blurring lines between authentic and artificial.

TAGGED:div5

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