- Foodpanda launches “Bright” private label with 1,000 affordable products.
- New line brings quality control, direct sourcing benefits.
- Singapore, Malaysia get extensive Bright selections initially.
Bringing the goods straight to you
Food delivery giant Foodpanda just launched “Bright,” a new private label with 1,000 products spanning fresh produce, pantry staples, ready meals, and household essentials. The new line debuts on Foodpanda’s e-grocery platform Pandamart.
According to VP of Quick Commerce Raphael Zennou, the Bright label allows better quality oversight on Pandamart products.
Plus, direct sourcing makes Bright items up to 25% more affordable for price-conscious customers – a key Foodpanda target segment.
Starting bright in Singapore and Malaysia
While Bright products will be available across all Pandamart markets, Singapore and Malaysia will initially offer the most extensive Bright selections under sub-brands like Brightfarms, Brightyums, and Brightspots.
The private label expansion follows Foodpanda parent Delivery Hero’s scrapped talks to divest the brand in Southeast Asia. Foodpanda seems poised to outshine competitors in the region’s crowded food delivery space.
To read the original article: https://www.techinasia.com/foodpanda-launces-food-groceries-private-label-singapore-malaysia
