- Supertails raised $15 million to aid India’s swelling ranks of new pet owners.
- RPSG Capital led the round, which Supertails will use to expand healthcare services.
- The funding comes as the pet care industry balloons amid shifting attitudes.
Supertails raises $15M
India-based pet care startup Supertails has secured $15 million in a Series B funding round as demand for pets booms across the country.
The round was led by RPSG Capital Ventures, with participation from existing backers Fireside Ventures and DSG Consumer Partners.
Supertails provides an array of services catered towards first-time pet owners, including supplies, online veterinary consultations, training, and an online pharmacy.
RPSG capital leads funding
With pet adoption rising rapidly in India, the startup aims to address the needs of inexperienced owners through its holistic platform.
The fresh capital will support the expansion of Supertails’ healthcare services and tech capabilities.
The company also plans to introduce an omnichannel experience in the future.
Founded in 2021, Supertails already achieved strong growth – it aims to reach $60 million in annual recurring revenue within the next two years.
Still just the beginning
India’s nearly $2 billion pet care industry is booming thanks to changing attitudes and increasing disposable incomes.
As the pet parenting culture goes mainstream, startups like Supertails that understand new owners’ needs stand to win big in this promising market.
