- Indian video commerce startup Swirl raises $1.1M.
- Early traction comes as firms tap innovations like AI and content to unlock India’s vast digital retail potential.
- Funding to aid Swirl’s expansion abroad and grow the roster of big brand clients.
Swirl raises $1.1M
Indian startup Swirl has raised a $1.1 million seed funding round to scale up its AI-powered video commerce platform designed to boost sales for e-commerce companies.
Though e-commerce draws vast website traffic in India, Swirl co-founder Bheshaj Joshi stated that only around 2% of visitors actually make purchases.
Founded in 2021, Swirl aims to solve this through personalized and interactive video content leveraging AI language models to provide real-time product recommendations and assistance via chatbots in videos.
AI video commerce platform
The platform claims to enable a 10x improvement in user experience and sales lift.
The seed round was led by VC firm Shastra VC, with participation from several angel investors.
Swirl plans to utilize the funds to expand its presence in the US and the Middle East by setting up new offices.
The startup also looks to expand its product and sales teams to support its roster of existing clients like Puma and Vivo.
Expansion, big clients
By powering more engaging and conversion-focused video commerce, Swirl and its AI-driven platform seek to unlock more of India’s e-commerce potential.
The firm’s early traction and latest raise come as startups increasingly tap innovations like AI and interactive content to monetize India’s massive digital retail opportunity better.
