Andy is the CEO of Amazon.com, the highest valued eCommerce company on the planet.
Guest Author: Andy Jassy
Ever notice it’s hard to get great answers on shopping journey questions? And, to get good answers where they’re deeply integrated into a shopping experience you love and trust?
Buying guidance like: “what is important to consider when buying headphones?”
Shopping missions like: “what do I need for playing cold weather golf?”
Comparison questions like: “what’s the difference between trail and running road shoes?”
Recommendation questions like: “what are the best Valentine’s Day gifts?”
Questions on specific products like: “is this pickleball racquet good for beginners?”
All of these types of questions (and much more) can be answered in our new generative AI-powered shopping assistant, Rufus.
Rufus is built on a large language model that’s trained on our expansive product catalog, customer reviews, community Q+As, and the broader web—and is seamlessly integrated with Amazon to make it easy to take action in the shopping experience so many customers love and trust.
Rufus launches in beta today in our mobile app to a small subset of U.S. customers, and will roll out to all U.S. customers in our mobile app in waves over the coming weeks. It’s an exciting next step in the Amazon shopping experience and I look forward to seeing how it helps customers make better, more informed, shopping decisions. Here’s a first look. https://lnkd.in/eEDj7EAc
