Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Guest Author: Neil Patel
This is the most popular social network by engagement… and no it’s not TikTok
If you are running paid ads, it’s obvious that Facebook and YouTube drive the most volume. But on the flip side, try posting anything on Facebook without spending ad money.
Chances are you’ll get little to no engagement. So, forget which social network has the most “active users”.
Let’s look at the social networks that provide the most engagement (likes, shares, comments).
For this study, we looked at 3,495,109 posts across Facebook, YouTube, Instagram, TikTok, LinkedIn, X, and Pinterest.
Here are the results:
Some of the best social networks are the ones we don’t talk about often like LinkedIn.
These networks are craving content and your attention. So, what do they do?
They reward you with engagement, so you keep posting content.
Check out the original tweet here.
