Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
This is the future of B2B media in one image: It came from a convo I had with @eriktorenberg on my pod To create a media machine:
1. Research
2. Create sharable media
3. Repurpose the media across platforms and mediums (video, text, audio)
4. Collect the data
5. Distill the insights
The hierarchy of B2B media (h/t @jrdnmixon this):
1) Eyeballs ($): the top of the funnel to find the niche customers
2) Data ($$): very valuable to a superniche group of people.
3) Insights ($$$): actionable for a TINY superniche of people.
My big epiphany is this: The eyeballs are the LEAST interesting part when it comes to B2B media
The insights are what you’re after. You package those insights into product, services, software, paid communities people pay for.
I think we’ll look back at this time and realize…
Media businesses are wildly underrated in an AI world. —
Full 58 minute chat is below, enjoy.
- https://open.spotify.com/episode/0T2vDQ8Haeao1qxJgtpYNP?si=ea4fb10f85bf492b…
- https://podcasts.apple.com/us/podcast/erik-torenbergs-playbook-how-to-bootstrap-a-multi/id1593424985?i=1000640650873…
- https://youtube.com/watch?v=iRpetYZhYmY…
And I’m hiring people who want to build this future, DM me why you’re a good fit (looking for writers, creators, product designers etc)
Check out the original tweet here.
