- YouTube adopts TikTok-style gifting system for vertical livestream monetization
- Platform offers creators new revenue stream with bonus incentive program
- Feature targets growing vertical video market dominated by TikTok
New Monetization Strategy
YouTube introduces “Jewels” digital currency system enabling viewers to send animated gifts during vertical livestreams.
The platform offers creators “Rubies” conversion at one cent each, with temporary 50% bonus earnings up to $1,000 monthly for first three months.
Direct TikTok Competition
Feature mirrors TikTok’s successful live gifting model, where creators earn substantial income through viewer donations.
YouTube’s implementation replaces existing Super Stickers system, targeting growing vertical video market where some TikTok creators report earning up to $7,000 monthly through political debate streams.
Platform Evolution
Launch represents YouTube’s continued adaptation to changing creator economy demands. Restricted to mobile app viewers and vertical streams only, the feature marks strategic shift toward
TikTok-style engagement models while maintaining YouTube’s established monetization framework.
