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Reading: Singapore EdTech Startup Geniebook Adapts to Post-Pandemic Learning Landscape
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Edutech

Singapore EdTech Startup Geniebook Adapts to Post-Pandemic Learning Landscape

Rary Maharani
Last updated: August 25, 2024 3:41 am
Rary Maharani
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1 Min Read
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  • Geniebook cuts staff due to declining online learning demand
  • The company shifts focus to in-person tutoring
  • It maintains a significant user base across multiple countries

Contents
Back to the classroomRightsizing for the futureBalancing act

Back to the classroom

Geniebook, a Singapore-based edtech startup, recently laid off 11 employees—about 3% of its workforce.

This marks the company’s third round of layoffs since 2023, reflecting a shift in demand from online to in-person learning following the Covid-19 pandemic.

Rightsizing for the future

CEO Neo Zhizhong acknowledged the company’s aggressive expansion during the pandemic to meet online education demands.

The recent cuts primarily affected roles focused on online capabilities, including teachers limited to virtual instruction and software engineers.

Balancing act

Despite the downsizing, Geniebook maintains a strong presence in Southeast Asia and China, boasting 250,000 users.

The company continues to offer both onlin

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