- Runway partners with Lionsgate for AI video model
- Filmmakers gain access to new creative tool
- Partnership raises questions about AI’s role in entertainment industry
Hollywood Meets AI
Runway, a pioneering generative AI startup, has inked a groundbreaking deal with Lionsgate.
This partnership aims to create a custom video model trained on Lionsgate’s extensive movie catalog, including popular franchises like “John Wick” and “Twilight”.
Empowering Creativity
Lionsgate’s creative talent will gain access to this cutting-edge AI tool, potentially revolutionizing their filmmaking process.
Runway is also exploring ways to offer model licensing, allowing individual creators to build and train their own custom models.
Industry Implications
This collaboration marks the first public partnership between a generative AI startup and a major Hollywood studio.
It comes amid recent California legislation restricting AI digital replicas in film and TV projects. Runway faces a lawsuit alleging unauthorized use of copyrighted works in model training, highlighting the complex legal landscape surrounding AI in entertainment.
