- Google Vids joins Google Workspace productivity suite.
- It transforms existing assets into compelling videos through real-time collaboration.
- Users generate storyboards, reorder parts, add transitions, and insert audio for polished results.
Google introduced a new AI-fueled video creation tool called Google Vids at the Google Cloud Next customer conference in Las Vegas on Tuesday.
The tool, set to become part of the Google Workspace productivity suite upon release, aims to provide a video editing, writing, and production assistant all in one.
Aparna Pappu, VP & GM at Google Workspace, explained that Google Vids helps transform existing assets, such as marketing copy or images, into compelling videos.
Collaboration made easy
Google Vids allows users to collaborate with colleagues in real-time directly in the browser, eliminating the need to email files back and forth.
The tool offers the same access controls and security provided for all Google Workspace tools. Examples of videos created using Google Vids include product pitches, training content, and celebratory team videos.
From prompt to polished video
The process of creating a video using Google Vids starts with a prompt, where users enter a description of what they want the video to look like.
The AI then generates a storyboard based on the user’s ideas, accessing files in Google Drive or using stock content provided by Google. Users can reorder different parts of the video, add transitions, select a template, and insert an audio track by recording the audio or adding a script to be read by a preset voice.
Colleagues can comment or make changes throughout the process, just like any other Google Workspace tool. Google Vids is currently in limited testing and will roll out to additional testers in Google Labs in June, eventually becoming available for customers with Gemini for Workspace subscriptions.
