- Data.ai laid off around 44 employees (11% workforce) post Sensor Tower acquisition.
- Layoffs impacted product, sales, marketing, engineering teams across US, Canada, Asia.
- Move aims to bolster combined entity’s growth in mobile marketing intelligence globally.
In the wake of its acquisition by Sensor Tower in March, Data.ai (previously known as App Annie) has undergone layoffs.
An online spreadsheet highlighting those affected reveals that at least 44 employees – approximately 11% of Data.ai‘s total workforce as of last month – have been let go. However, the document does not claim to be an exhaustive list.
Casualties across the board
According to a former employee’s LinkedIn post, the layoffs impacted workers specializing in areas such as product management, sales, marketing, data engineering, analytics, and science.
While most of the affected individuals are from the US and Canada, some were based in Asian countries like India, China, Japan, and Singapore.
Trimming the fat for growth
Sensor Tower acquired its rival analytics firm Data.ai last month for an undisclosed sum. As part of the announcement, Sensor Tower stated that it would “absorb part of Data.ai‘s 400-person team and as such has announced a workforce reduction,” though specific details were not provided.
The company aims to bolster its mobile marketing and app intelligence products and penetrate more global markets, notably those in the Asia-Pacific region, where Data.ai already has a presence, having set up a new Singapore base in 2015.
To read the original article: https://www.techinasia.com/dataai-lays-11-staff-sensor-tower-acquisition
