- Amazon launches AI shopping guides
- Feature consolidates product information for 100+ categories
- Aims to simplify decision-making process for online shoppers
Smartening Up Your Cart
Amazon has introduced AI shopping guides for over 100 product categories on its platform. These guides aim to streamline the decision-making process by consolidating key information and highlighting trusted brands.
From Tents to TVs
The new feature covers a wide range of items, including big-ticket purchases like TVs and everyday essentials such as dog food. It offers insights, educational content, and user reviews to help shoppers navigate Amazon’s vast product selection.
Tech Behind the Scenes
Powered by large language models and Amazon Bedrock, these AI guides will constantly update to stay current.
They’re set to launch in the U.S. across Amazon’s mobile apps and website, accessible via search suggestions and homepage recommendations.
