Zespri’s $2 million Innovation Fund, Zag, is promoting a sustainable future
Zespri, the world’s largest kiwifruit marketer, has rolled out a $2 million innovation fund called Zag to advance sustainability across the industry.
The Zag fund will back startups and projects focused on agriculture tech, supply chain advancements, renewable packaging, and conservation solutions for kiwifruit growers.
Zag’s vision for a greener tomorrow is based on forward-looking solutions
“We seek projects that address current challenges but also demonstrate a forward-looking vision,” said Zespri’s Jiunn Shih.
Zag will align with Zespri’s 2025 goal of using 100% recyclable or compostable produce packaging through new solutions.
As a global kiwifruit company working with growers worldwide, from New Zealand to France and Korea, Zag will consider sustainability investments globally.
Zag Driving Positive Change: Nurturing Cleaner Technology and Agriculture
The launch highlights Zespri’s push toward greater innovation and responsibility across its operations and value chain. Zag hopes to drive positive change for kiwifruit producers and local communities by catalyzing cleaner technology and agriculture.
With consumers and retailers demanding action on ESG fronts, the fund reinforces Zespri’s commitment to transparency and ethics from orchard to shelf.
